Marketing

Neighbourhood bars are usually gathering places for people from within a radius of one to two square miles from your location. "Regulars" who frequent neighbourhood bars tend to be blue-collar workers. They are often older, heavy drinkers of low-to-medium income. They seldom care about fancy decor or gimmicks, but just want a relaxing place they can stop on the way home from work for a drink or two and some companionship. Patrons of neighbourhood bars tend to be married males who are 35 or older, who live or work in the neighbourhood.

A pub/tavern strives for a more intimate, congenial atmosphere and usually caters to a younger crowd of single people with money to spend. Successful pubs feature comfortable decor and an amiable bartender. The real secret to success here is to creating an atmosphere that brings people together. Pubs can draw from a wider radius than a neighbourhood bar. Especially with advertising aimed at women.
Plan your menu carefully. Know what items your customers prefer and how they like them prepared. Provide variety while maintaining stable cost averages. Menu prices are a combination of food costs and what is needed to meet expenses and realize a profit. Generally, the price of an item is approximately three times the food costs, depending on restaurant type, operating expenses and competitors' prices. To establish pricing:
Each Alberta municipality has the authority to issue permits and business licenses. Since there is no uniformity throughout the province regarding municipal licenses for businesses, you should consult with the appropriate local officials to determine how your business will be affected by local regulations and licensing requirements. Businesses must meet the zoning by-laws that control property uses in their municipalities.