YAHOO!

The "operating system" of the net and a site for evolving search engines, free news and information services, online ads, banner ads, sports and news, video and audio, clubs and auction stores has become the most popular directory in the web. The value of this successful business model lies in its unique and easy categorization of all pages and subjects - a completely professional looking web site in all.
Online advertising was the main revenue for Yahoo!, but they didn't really check on what kind of ads worked online. Immediate success stopped them from evolving and developing other important aspects of e-business. As a result, this year they have been forced to cut budgets and ads, showing that generalized media doesn't work compared to specialized media. Also, all of Yahoo's content is owned by other sites and only licensed for their use.
Among the other successful dot-coms, trends revealed that online e-brokers offer the best economic models among consumer-centered Internet companies. Instead of spending on physical infrastructure they concentrated in increasing the volume of transactions.blended telephone and Internet technologies, Reflect.com, a beauty customization site outlasted other higher profile e-tailers in the business, thus proving that the basic B2C business model is valid.
So, what we have seen is that a combination of strategies, smart thinking, brilliant business plans, great and innovative promotional ideas are an integral part of any e-success. There is no doubt that in the near future, an average person anywhere in the world will surf the Internet more often than he or she watches television or uses the telephone. As a result, it makes sense for entrepreneurs of all kinds to come up with ideas of generating income by marketing their products or services to these surfers. Competition in cyberspace may become even fiercer in the future and therefore the right business plan is what will eventually ensure long-term success.